Become A Stockist

Fuglies Sunglasses was launched as a brand in November 2005 and since that time has grown in popularity and brand recognition. Initially Fuglies were only available online (from this website) but since then we've grown considerably and now have over 50 retail stockists helping us get Fuglies Sunglasses out into the real world through their shop-front retail outlets.
  • Online ordering is done at our dedicated stockist website at wholesale.fuglies.com.au.
  • An initial order of 24 mixed pairs will be required, however there's then no minimum order quantity on subsequent orders.
  • Your first order will incur a freight charge of $19.95, however all subsequent orders of more than 20 pairs are delivered to your door freight free.
  • Payment on ordering is required for your initial order, however subsequent orders can be charged to your account (pending credit check). Consignment stock is not available.
  • A Fuglies-branded 6 pair or 18 pair counter-top stand with fitting mirror will be provided free of charge with your opening order, however the stand will always remain our property.

We've been an online-only direct-to-consumer brand for over a decade and our retail stockist program is specifically set up as an outreach to retail partners who can help us extend our brand into a market that we aren't don't already have covered ourselves - the off-line world.

Bearing that in mind, we'd love to hear from any business owners interested in stocking the Fuglies range of sunglasses and safety glasses in their own store, but we do have a few requirements: 

  • Stockists must be in Australia and must have an ABN.
  • Stockists will be required to have a "bricks and mortar" shopfront in a market sector that reaches our core customer groups - fishing tackle shops, bike shops, hardware stores, sporting or camping stores, military outfitters, and safety equipment or workwear outlets - basically active lifestyle, workplace or outdoors stuff.
  • Internet Policy: If you do want to sell online then it would need to be only on your own website as a part of a range of other products that you also carry in your retail storefront, and would need to be with our prior approval. Stand-alone websites for the sale of Fuglies only, online afilliate programs, and selling through "marketplace" websites like eBay and Amazon, aren't on, and stockist supply will be withdrawn in the event of unauthourised online selling.
  • Price integrity is important to us. Recommended retail pricing is as per this website, with wholesale pricing offered to retail stockists that conforms to industry standard markups and margins while still allowing you to acheive this retail price point.

Please contact us to enquire about becoming a retail stockist, or click here to fill out a retail stockist application.